Posts Tagged ‘Web’

In the first part of this series, we discussed some fundamental concepts pertaining to CSS typography. Now we are going to cover some excellent techniques, tips, tricks and best practices for dealing with typography on websites.

This is the second part of a three-part series of guides on CSS typography that will cover everything from basic syntax to best practices and tools related to CSS typography. [read]

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“Web content development is the process of researching, writing, gathering, organizing, and editing information for publication on web sites. Web site content may consist of prose, graphics, pictures, recordings, movies or other digital assets that could be distributed by a hypertext transfer protocol server, and viewed by a web browser.” [Wikipedia]

Building a website or having one built is but a small portion of what it means to have a successful web presence. Content is king when it comes to success.  Take a look at your own surfing habits.  Which sites do you go back to; the static, boring, non-updated sites or the ones that have quality, fresh and new content?

Businesses, churches, organizations, individuals shy away from ‘content development’ due to various reasons:

  • Don’t think they have anything new to say.
  • Thought that the person that built the site would do that.
  • Didn’t realize that it needed to be done (“Hey, I’ve got a website, isn’t that good enough”)
  • You do update your content but the quality is sub-par. (bad copy, graphics, videos, etc.)
  • The ‘decision makers’ don’t spend time on the Internet.

Strategic, high-quality content development is essential and should not be over-looked.  In addition, I bet you that if you’re  not updating your site regularly with good content, the search engines aren’t finding you, thus your target market can’t find you either.

Go to a professional so they can create your content for you, it’s worth spending some money on.  Just because you own the business or you’re the pastor of the church or you’re the person that built the site, doesn’t mean you can, or even should, create the content.  You hire mechanics, exterminators, lawyers, hair-dressers, IT professionals, etc., to do the things that you don’t have the time or the expertise to do.

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Joe Randeen – 3 Penguins Design

flash_ipad_no_worky Adobe announced details of its Creative Suite of applications Monday amid a stormy debate over its relevancy and the vitality of Flash, one of its most important products. But even though the air around it has grown chilly and the skies above have darkened with menace, Adobe went ahead and held its big parade anyway. [read]

NEW YORK (Reuters) – FedEx is famous for memorable television commercials, but like many big companies, it is following customers as they navigate from the television to the computer and in turn, shipping much of its marketing to the Web. One of the package delivery giant’s biggest Web campaigns, running on YouTube and Hulu, is a series of three-minute parodies called “1-2-3 Succeed!” starring comedian Fred Willard.

FedEx wants the spoofs to help increase what it calls “a key market” for them — small-business owners like Anna, a mom who makes handbags.

“With FedEx, you are now Anna, international maker of handbags!” exults Willard, known for his comic turns in mock documentary films Waiting for Guffman and A Mighty Wind.

“Hey there, international businesswoman!” he bellows in one of the spots.

The spots are a departure for FedEx, which has always spent its advertising and promotion budget — $379 million in 2009 — on pricey marketing vehicles like the Super Bowl to snag accounts that need and can afford its premium shipping services.

But now, FedEx has set its sights on small businesses, or those with fewer than 100 employees, said Steve Pacheco, FedEx’s managing director for advertising. [Read]

Predictions are usually left until the end of the year, but there are some trends that seem to be giving us an idea of what we’ll find commonplace in an Internet world not that far away (5 years or less). All of these are good news for musicians, by the way. So if I may, let me give you my 4 predictions about the Web of the future.

1) Speed will no longer be an issue. Depending upon which study you read, the United States ranks between 13th and 28th in the world regarding Internet speed. That looks to be addressed soon with initiatives from the FCC to raise the bar to 100mbs, and from Google to significantly top that. With much of the rest of the industrialized world already over the hump in terms of a big speedy pipe for media delivery, it will be interesting when that limitation is finally breached in the US. While we already watch short videos with no problem at all, and even the last bastion of media limitation, the long form movie, is already being delivered with regularity, full 1080p (and not the severely compressed kind) and 3D movies with full interactivity beckon as we hit the blazing speeds of the future.