Posts Tagged ‘Business’

One approach to innovation and brainstorming is to wait for the muse to appear, to hope that it alights on your shoulder, to be ready to write down whatever comes to you.

The other is to seek it out, will it to appear, train it to arrive on time and on command.

The first method plays into our fears. After all, if you’re not inspired, it’s not your fault if you don’t ship, it’s not your fault if you don’t do anything remarkable–hey, I don’t have any good ideas, you can’t expect me to speak up if I don’t have any good ideas…

The second method challenges the fear and announces that you’ve abandoned the resistance and instead prepared to ship. Your first idea might not be good, or even your second or your tenth, but once you dedicate yourself to this cycle, yes, in fact, you will ship and make a difference.

Simple example: start a blog and post once a day on how your favorite company can improve its products or its service. Do it every day for a month, one new, actionable idea each and every day. Within a few weeks, you’ll notice the change in the way you find, process and ship ideas. [Source: Seth Godin]

Ultimately, for your business to grow and thrive, you have to settle on the one with the best fit, and pass the others off.

The E-Myth makes strong distinctions between being an Entrepreneur, a Manager, and a Technician. In condensed form, we could say:

  • The Entrepreneur creates the Vision.
  • The Manager creates the Systems.
  • The Technician creates the Results.

[read]

If you know me even a little bit, you know that I’m NOT a supporter of GoDaddy.  I think they are horrible but, these tips are good despite the source they are coming from.

Source: Bob Parsons

So you spent countless hours in internal meetings, fought detractors for budget allocation, and worked tirelessly with a new crop of “everyone-knows-them” vendors on design and development. The fruits of your labor have culminated with your shiny new app. Congratulations, you are now at the starting line!

As the app garnered more attention for the mobile phone than virtually anything since the phone call itself, companies of all sizes have been seduced by its potential. Brands, content publishers, and developers filled the Apple catalog with great enthusiasm. But often overlooked on the speedy path to the consumer’s pocket were necessary overall strategies and marketing plans. [read]

Not all failures are the same. Here are five kinds, from frequency = good all the way to please-don’t!

FAIL OFTEN: Ideas that challenge the status quo. Proposals. Brainstorms. Concepts that open doors.

FAIL FREQUENTLY: Prototypes. Spreadsheets. Sample ads and copy.

FAIL OCCASIONALLY: Working mockups. Playtesting sessions. Board meetings.

FAIL RARELY: Interactions with small groups of actual users and customers.

FAIL NEVER: Keeping promises to your constituents.

The thing is, in their rush to play it safe and then their urgency to salvage everything in the face of an emergency, most organizations do precisely the opposite. They throw their customers or their people under the bus (“we had no choice”) but rarely take the pro-active steps necessary to fail quietly, and often, in private, in advance, when there’s still time to make things better.

Better to have a difficult conversation now than a failed customer interaction later.

source: seth godin

One of the critical instruments in any transaction, whether between a vendor and a customer, an employer and employee or even two private parties, is the basic contract agreement. For some business owners however, the basic contract agreement isn’t so basic.

Some feel that using a contract is an unnecessary inconvenience. Some feel it could actually cause them to lose an account or agreement. Others fear committing themselves to a poorly written contract or one that is not legally accurate.

When you get down to the heart of it, a contract is simply “an agreement or understanding between two or more entities to perform services.” It provides, above all else, communication and clarity of accountabilities for the parties involved. It establishes a basis for trusting that each will carry out the terms of the agreement. [read]