Archive for the ‘Social Media’ Category

Welcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari reviews the new Twitter user interface.

Mari shows you how the new design impacts the way you use Twitter and how you can use popular Twitter clients and apps in conjunction with it to improve your Twitter networking. And at the end of the show, Mari gives you a hot Facebook marketing tip. [read]

The iPad has only been on the market for six months, but already it has had an impact on the way content is created and consumed. Already we’re seeing more and more people at airports, coffee shops and on the train using their iPads to read books, browse the web and watch video.

We’re also seeing web designers transform their websites and web apps to look more like iPad apps. In the last few months, several high-profile websites have adjusted their designs to look and feel more like the iPad. We’re dubbing this, the “iPadification of the web.”

We think this is a trend that will only continue to gain momentum as the iPad continues to sell and subsequent tablets like the Samsung Galaxy Tab and the BlackBerry PlayBook hit the market. [read]

Normally, we assume you’ve missed a few posts here and there because you’ve been outside enjoying the last days of summer. But given the impending Hurricane and crippling heatwave, we sincerely hope you’ve been inside this past week. So what’s your excuse?

If you still have catching up to do, we’re back with another list of resources from the past week or so.

Our Social Media section can help you gear up for Fantasy Football season, Watch the US Open, or break down the news with some insightful infographics. Tech and Mobile offers a guide on making your own ringtones, using Gmail’s priority inbox, and a slew of iPhone tips and tricks. Business comes packed with SEO tips, response plans to social media attacks, and advice on incorporating your startup.

Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time. [read]

We all know that gaining Twitter followers is down to how often you tweet and what you tweet about – or if you’re a website owner and use Twitter, a way to communicate with your readers. However, there are additional ways to increase the chances of new stumblers to follow you, one of them being by having an interesting background.

This isn’t a quick route to Twitter success, but it most certainly does help. By designing your own interesting Twitter background you can express your personality through images. One example is if you’re a creative person (which you probably are as you’re on Psdtuts+!) you would likely be able to put your skills to use and produce something beautiful that other creatives will appreciate. If they like your profile page, the chances are they’ll like your tweets, therefore following you! [read]

What’s more important? The quantity of your Twitter following or the depth of your relationships with your followers?

The answer is BOTH! Having hundreds of thousands of followers must be nice. But we all know that the depth of the relationships you maintain with your tweeple is paramount.

This article will reveal five great Twitter tools that will help you find and engage with quality Twitter followers.

Notice I mentioned “depth.” However, there must be another side to this coin. The reach. And if you want to have “reach” on Twitter (getting 10+ retweets, for example) on regular basis, chances are you will need a large number of followers.

This article will focus on getting you those numbers. [read]

Today, all marketers in their role as brand stewards are considering the best ways to leverage the social media activity of consumers in order to drive business growth. Where once conferences and trade shows were the dominant venue for intellectual exchanges, marketers now also rely on social media to discuss social media. As a result, digital marketing professionals are creating, sharing, and exchanging information that reveals both successful, and failed, strategies and tactics.

Because social media is now the chosen medium of expression, we are presented with the opportunity to listen more closely than ever before. To take advantage of this, we’re using my company’s analytical listening platform, SocialSense, to scour the web for expert discussions and determine what impact they’re having on the future of digital marketing. [read]