Archive for the ‘Content Development’ Category

Even though its Flash technology is used as a punching bag by web-standards fans, Adobe has been building tools that embrace HTML5. The company recently released its own HTML5 video player, and Adobe Illustrator and Dreamweaver CS5 now contain a number of new HTML5 export tools.

Now it seems Flash might be joining the party. At Adobe’s MAX conference this week, Adobe engineer Rik Cabanier showed of a demo of tool that converts Flash animations to HTML5. (Well, technically it looks like a combination of HTML5, CSS and images.)

The video link, while not the best quality, shows the tool in action: YouTube Video

Adobe Flash has taken a beating the last couple of years. First Apple attacked Flash for poor performance, then open tools like HTML5, CSS 3 and JavaScript began stealing much of its thunder, offering video, audio and animation — traditional Flash strongholds — without the need for the free plug-in. [read]

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“Web content development is the process of researching, writing, gathering, organizing, and editing information for publication on web sites. Web site content may consist of prose, graphics, pictures, recordings, movies or other digital assets that could be distributed by a hypertext transfer protocol server, and viewed by a web browser.” [Wikipedia]

Building a website or having one built is but a small portion of what it means to have a successful web presence. Content is king when it comes to success.  Take a look at your own surfing habits.  Which sites do you go back to; the static, boring, non-updated sites or the ones that have quality, fresh and new content?

Businesses, churches, organizations, individuals shy away from ‘content development’ due to various reasons:

  • Don’t think they have anything new to say.
  • Thought that the person that built the site would do that.
  • Didn’t realize that it needed to be done (“Hey, I’ve got a website, isn’t that good enough”)
  • You do update your content but the quality is sub-par. (bad copy, graphics, videos, etc.)
  • The ‘decision makers’ don’t spend time on the Internet.

Strategic, high-quality content development is essential and should not be over-looked.  In addition, I bet you that if you’re  not updating your site regularly with good content, the search engines aren’t finding you, thus your target market can’t find you either.

Go to a professional so they can create your content for you, it’s worth spending some money on.  Just because you own the business or you’re the pastor of the church or you’re the person that built the site, doesn’t mean you can, or even should, create the content.  You hire mechanics, exterminators, lawyers, hair-dressers, IT professionals, etc., to do the things that you don’t have the time or the expertise to do.

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Joe Randeen – 3 Penguins Design