Archive for the ‘3 Penguins Design’ Category

Web professionals have been getting pretty excited lately, and it’s no surprise why. The latest spawn of Microsoft’s browser, Internet Explorer 9, has just been released. Many people have been talking about the changes and whether the latest version is a solid step forward, or if it’s too little, too late.

In a previous article, Jacob Gube (this site’s founder) had a more positive view of IE9. I’m here to play devil’s advocate and present the other side of the coin. [read]

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Joe Randeen – 3 Penguins Design

Welcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari reviews the new Twitter user interface.

Mari shows you how the new design impacts the way you use Twitter and how you can use popular Twitter clients and apps in conjunction with it to improve your Twitter networking. And at the end of the show, Mari gives you a hot Facebook marketing tip. [read]

Even though its Flash technology is used as a punching bag by web-standards fans, Adobe has been building tools that embrace HTML5. The company recently released its own HTML5 video player, and Adobe Illustrator and Dreamweaver CS5 now contain a number of new HTML5 export tools.

Now it seems Flash might be joining the party. At Adobe’s MAX conference this week, Adobe engineer Rik Cabanier showed of a demo of tool that converts Flash animations to HTML5. (Well, technically it looks like a combination of HTML5, CSS and images.)

The video link, while not the best quality, shows the tool in action: YouTube Video

Adobe Flash has taken a beating the last couple of years. First Apple attacked Flash for poor performance, then open tools like HTML5, CSS 3 and JavaScript began stealing much of its thunder, offering video, audio and animation — traditional Flash strongholds — without the need for the free plug-in. [read]

Should you invest in TV, radio, billboards and other media where you can’t measure whether your ad works? Is an ad in New York magazine worth 1,000 times as much as a text link on Google? If you’re doing the comparison directly, that’s how much extra you’re paying if you’re only measuring direct web visits…

One school of thought is to measure everything. If you can’t measure it, don’t do it. This is the direct marketer method and there’s no doubt it can work.

There’s another thought, though: Most businesses (including your competitors) are afraid of big investments in unmeasurable media. Therefore, if you have the resources and the guts, it’s a home run waiting to be hit.

Ralph Lauren is a billion dollar brand. Totally unmeasurable. So are Revlon, LVMH, Donald Trump, Andersen Windows, Lady Gaga and hundreds of other mass market brands.

There are two things you should never do:

  1. Try to measure unmeasurable media and use that to make decisions. You’ll get it wrong. Sure, some sophisticated marketers get good hints from their measurements, but it’s still an art, not a science.
  2. Compromise on your investment. Small investments in unmeasurable media almost always fail. Go big or stay home.

And if you’re selling unmeasurable media? Don’t try to sell to people who are obsessed with measuring. You’ll waste your time and annoy the prospect at the same time.

I want to look at some ways to break out of the mold and take striking portraits by breaking (or at least bending) the rules and adding a little randomness into your portrait photography. I’ll share ten of these tips today and a further ten tomorrow (update: you can see the 2nd part here).
1. Alter Your Perspective

Most portraits are taken with the camera at (or around) the eye level of the subject. While this is good common sense – completely changing the angle that you shoot from can give your portrait a real WOW factor. [read]

 

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3 Penguins Photography

The iPad has only been on the market for six months, but already it has had an impact on the way content is created and consumed. Already we’re seeing more and more people at airports, coffee shops and on the train using their iPads to read books, browse the web and watch video.

We’re also seeing web designers transform their websites and web apps to look more like iPad apps. In the last few months, several high-profile websites have adjusted their designs to look and feel more like the iPad. We’re dubbing this, the “iPadification of the web.”

We think this is a trend that will only continue to gain momentum as the iPad continues to sell and subsequent tablets like the Samsung Galaxy Tab and the BlackBerry PlayBook hit the market. [read]

Creative Commons License photo credit: quimby

These concepts can be translated into any creative field.

We usually see photography tips on the things we should be doing, so I thought it would be interesting to turn it around and look at the things photographers should not be doing.

The items in my list are not comprehensive by any means, but I find them to be fairly important with regard to most photographers out there. And of course, these are only suggestions and opinions… so don’t get too twisted up about them.

I got the idea for this title and article from a post at Daily Blog Tips called “10 Things Bloggers Should NOT Do“. Also worth a read for my fellow bloggers. [read]