How are marketers really using social media?

Posted: August 16, 2010 in Marketing, SEO, Social Media
Tags: , , ,

Today, all marketers in their role as brand stewards are considering the best ways to leverage the social media activity of consumers in order to drive business growth. Where once conferences and trade shows were the dominant venue for intellectual exchanges, marketers now also rely on social media to discuss social media. As a result, digital marketing professionals are creating, sharing, and exchanging information that reveals both successful, and failed, strategies and tactics.

Because social media is now the chosen medium of expression, we are presented with the opportunity to listen more closely than ever before. To take advantage of this, we’re using my company’s analytical listening platform, SocialSense, to scour the web for expert discussions and determine what impact they’re having on the future of digital marketing. [read]

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