7 emails you should never send

Posted: July 21, 2010 in Business, Churches/House of Worship, Marketing, Social Media
Tags: , , ,

One-size-fits-all email newsletters
Most of us wouldn’t be caught dead in one-size-fits-all clothing, so why do marketers think it’s acceptable to send one email designed to fit the needs of all their audiences? These emails arrive in inboxes without customization and include massive amounts of information that cause recipients to keep scrolling and scrolling, despite being disengaged from the content. [read]

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