You’ve Got The Numbers…Now What? Working With Social Media Analytics

Posted: July 16, 2010 in SEO, Social Media
Tags: , , ,

Almost every client I’ve worked with in social media wants data tracked and reported for practically every post, tweet, comment and sweepstakes that they participate in online, and rightfully so.  From a business perspective, Key Performance Indicators (K.P.I.s) are important to help guide decisions and craft strategy. The problem that so many companies have with this process is that they don’t see it through to the most important part: the analysis and interpretation.

Data, without insightful interpretation, is worthless.  It’s like staring at the instruments of an airplane, but not knowing how to use them to get you where you want to go.

So you have 200,000 Facebook fans…so what? How many of them engage on a regular basis? What countries are primarily represented, and is it important to your business? What time of day is best for you to post so that you get the most exposure?  These are questions that should be asked, but often are not. [read]

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