7 key insights on what women want from your brand

Posted: July 14, 2010 in Business, Marketing
Tags: , , , ,

A reversal of roles? Perhaps. While some marketers and brands hem and haw about consumer privacy online, in a sign of the times, women are overwhelming telling brands not to waste their ad dollars. Women understand and appreciate targeted ads that pertain to their busy lifestyle, and they seek smart brands and smart ads that can personalize, target, and tailor to make their life easier, their trip to Target cheaper, and their visit to the grocery store smoother.

As women overtake men online and on Facebook (women comprise 56 percent of Facebook’s audience), mass approaches and stale assumptions have become flimsy and obvious. Below are seven game-changing insights about what women want online, garnered from a proprietary study of more than 1,800 women. [read]


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