The Only Constant Is Change (SEO)

Posted: July 7, 2010 in SEO
Tags: , ,

Lately, I’ve heard a lot of folks chattering about the hot topics of the day. Google traffic is down after their update, mobile SEO is the future and now the flutter is about the apparent changes we’re seeing in the sitemap protocol.

I suspect in house folks have a split view on these topics. On one hand, there are invariably people inside your company following SEO, ready at a moment’s notice to spread the news and hit the panic buttons. The flip side to this, of course, is your struggle to get folks to even acknowledge the very basics of SEO work, meaning the vast majority of employees are blind to the topic. [read]

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