Hot companies for search retargeting [paid search]

Posted: June 30, 2010 in Marketing, SEO
Tags: , ,

However, there are a few key downsides to paid search. First, the three-line text ads of the medium just don’t have the impact or influence of the sight, sound, and motion of online display as seen in Flash banners, rich media, or video advertising. The second and more important issue is that of scale. Because search is a pull medium, there’s only as much inventory available as users searching on those terms on the engines. So many marketers, eyeing their incredible ROI from paid search, would certainly take as much of the traffic that they could buy if it was available. In fact, the secondary or tertiary goals of some online campaigns are in fact to increase awareness on the advertiser’s most profitable keywords in order to increase the search volume on those terms. [read]

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