A sad truth about most traditional b2b marketing

Posted: June 21, 2010 in Marketing
Tags: ,

“People who don’t care, selling products to people who care less.”

I was at a conference recently where the senior executives spent the entire day talking about profits, market share and growth… they never once mentioned that the pharmaceuticals they were selling were saving lives, or that changes in the product or its pricing could reduce side effects or the load on the patient and her doctor.

This disconnect is becoming less common, but it still happens. It’s okay to be passionate about what you sell, even if it’s an industrial chemical. It’s okay to be connected to your suppliers and vendors, even if you’re spending company money to buy from them. [read]

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