Social media: The next generation

Posted: June 16, 2010 in Business, Churches/House of Worship, Marketing
Tags: , , , , ,

Marketing is not a hobby nor is it something that you want to try on your own. Just like you would take your car to a mechanic or yourself to a doctor, take your business, organization or church to someone who knows what they are doing.  Case in point, “social media”.

If you said “social media” to a marketer 18 months ago, chances are they’d have thought exclusively of social networks. No more. We’re seeing social capabilities incorporated into virtually every digital experience. This has brought opportunities and dilemmas for marketers. I say dilemmas because lots of brands got online by pounding to fit a broadcast-shaped peg into an interactive-shaped hole. They developed one-way websites, banners, and search programs. Social media analytics tools are showing us that this model had many flaws.

But as more and more brands embrace social for the two-way offering it is, it’s important that we keep abreast of major news in the segment.

This article is designed to give marketers some highlights of what new initiatives, offerings, and companies appear to have traction. It’s not for the social “expert.” Rather it’s geared to the generalist who wants a survey of some of the more important and interesting developments.

Without further ado, check out this summary of social developments divided into four “buckets”: [read]

Joe Randeen – 3 Penguins Design

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