How CEOs are Using Social Media for Real Results

Posted: June 16, 2010 in Marketing, Social Media
Tags: , , , ,

It’s common to hear stories about marketing or recruiting departments using social media. But what about CEOs? Could having the ‘top dog’ of your organization engaged in social media be an asset to other corporate efforts?

Our case studies outlined below show that having your CEO visible on social media can bring tangible results to your bottom line.

Carmen Magar, CEO of Chocri, a make-your-own chocolate bar company, says the exposure makes a difference. “While the competition can see everything (e.g. when customers suggest a new topping) and some of them seem compelled to copy my blog posts nearly word for word, it’s worth it because authenticity rules.” [read]

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