BP’s Social Media Campaign Going About As Well As Capping That Well

Posted: June 9, 2010 in News - crazy and otherwise
Tags: , , , ,

BP can’t control its oil leak, but it’s also having a rough time with image control.

The company responsible for the spewing oil leak in the Gulf of Mexico is attracting more of the wrong kind of attention by purchasing several red-hot search terms – including “oil spill” – on Google, Bing and Yahoo’s search engines in an attempt to ensure prominent placement of a link to a company web page touting the company’s cleanup efforts.

On the advertised site, workers in bright yellow boots clean a relatively untainted beach in the sun in front of rolling blue waves as a not-oily sea bird struts past. Other photos depict a different reality. [read]


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