Why I Hated Landing Pages…

Posted: May 21, 2010 in 3 Penguins Design, Business, Design, Marketing, Social Media
Tags: , , , ,

In November 2004 I had my first real encounter with marketing people. It was a horrible experience.

I come from the user experience (UX) crowd, indulging in usability, interaction design, information architecture and other such altruistic endeavours rooted in a desire to make the web work better for “the customer”. The marketing guys had an entirely different agenda with no real concern for anything but the bottom line. [read Unbounce]


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