Can You Catch 4 Ping Pong Balls? – How Too Many Messages Can Kill Your Conversion Rate

Posted: May 5, 2010 in 3 Penguins Design, Business, Design, Marketing
Tags: , , , ,

What do ping pong balls have to do with conversion rates? It’s all about focus and “message reception”.

Recently, Rick and I have been giving landing page workshops to small businesses and start-ups, and we always kick things off with a game that involves said balls – and an unwitting volunteer. Our purpose is to illustrate the importance of focused messaging on your landing pages.

With so many messages on your homepage, the purpose of your upstream ad gets lost in the clutter. (Graphic produced using wordle.net). [read]

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Need help with SEO, SEM, SMO or marketing?  Contact Joe at 3 Penguins Design

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