Twitter: A new box-office oracle?

Posted: April 3, 2010 in Video/Film
Tags: , , , ,

Silicon Valley researchers say they can predict a film’s opening-weekend take by monitoring tweets.

Want to know how “Clash of the Titans” will fare at the box office this weekend?

Check Twitter.

So say two Silicon Valley researchers who claim they have discovered a way to use the popular social media service to gauge real-time interest in movies and accurately predict how they will perform at the box office on opening weekend.

Sitaram Asur and Bernardo Huberman, two social computing scientists at HP Labs in Palo Alto, contend that computational formulas using Twitter feeds can predict with as much as 97.3% accuracy how a movie will perform in its first weekend of release. [read]

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