How To Gain 200 Fans A Week [Music 3.0]

Posted: March 12, 2010 in Music
Tags: , , , ,

I recently clipped an article by Brian Mazzaferri of the band I Fight Dragons that discusses how the band gained 200 new fans a week. Unfortunately, the link to the full article is now dead, but I did manage to save some of the more valid points. Here they are with my comments following.
1. Give your music away, but don’t throw it away.
We’ve given away a free digital copy of our debut EP to everyone who signs up for our email list.  For people who don’t know us, it’s a free and easy way to learn about our music for free.  And then we’ve got their ear.  Note, this is VERY different to just posting it online for free download.  The price may seem the same, but the result is 100% different, because we now have a foot in the proverbial door.

They’re following one of the golden rules of the Internet – you’ve got to give something to get something. In this case, what they really doing is harvesting email addresses, which is vital to their strategy of getting new fans. Even if the track that was downloaded doesn’t interest the potential fan, they have a chance to grab them at least one more time because they have the email address.


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