Pennies and dollars [Seth Godin]

Posted: February 22, 2010 in Business, Marketing, Money, Productivity
Tags: , , ,

“Watch the pennies and the dollars will take care of themselves.”

I’m not sure this is true. In fact, I’m pretty sure that if you watch the dollars, you don’t have to worry so much about pennies.

Big brands don’t sweat the small expenses. They don’t hassle about a return, or a little coupon fraud or the last penny per square foot on the rent in a prime location. In fact, they understand that there’s a powerful honest signal sent when you don’t worry about the tiny expenses. It shows confidence.

My first business was running a ski club from my high school to a nearby ski area. Most of the other clubs rented expensive coach buses. I rented school buses. That one shift saved thousands of dollars. As a result, I had plenty of money to spend on snacks for the bus, no hassles about refunds if you broke your leg… it was easy to be generous because I’d saved so much on the bus. [read]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s