Is Twitter Losing Its Luster?

Posted: February 2, 2010 in Audio Gear, I Don't Know, Marketing
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Tue, February 02, 2010 — Network World — One of the biggest questions about social networking and the services that enable it is whether the whole concept has durability and what kind of durability that might be; in other words, is social networking a really long term transformative trend, a bridge to some other pattern of user interaction, or simply a passing fad?

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I think it is safe to conclude from the data so far that the last option, a passing fad, is definitely not the case. That leaves us with the other choices and, for now, the trends aren’t clear for social networking as a whole.

That said, a new study by RJMetrics analyzing the behavior of Twitter users shows that adoption of micro-blogging using Twitter and its use may be slowing.

For their survey RJMetrics downloaded 2 million tweets from about 50,000 users over the last few months of 2009 — they note that “we were only able to download the most recent 3,200 tweets for each user. This means we may be missing part of the data for “power users” who have sent over 3,200 tweets (they represent less than a tenth of a percent of the Twitter population).” [read]

  1. Scott Keller says:

    I have a love/hate relationship with Twitter. On one hand, it has become a way for me to get breaking news. I generally hear abut a big news story on Twitter before I read it on the web. And, of course, I love following *real* friends, and keeping up with other associates.

    But then there is the problem of over-posters. I have made it a habit of unfollowing people who post too frequently, especially those who have automated RSS feeds auto-posting. If I wanted to follow an RSS feed, I’d put it in my aggregator.

    And then there are the “trends” that have become a complete waste of time. Twitter needs to track real time trends of keywords separately from hashtags. It seems like 8 of 10 trends are always occupied by some stupid hashtags like #moviesthatbeginwithX or #whosyourdaddy.

    Before this malarkey began, Twitter trends used to be a way to see what the world was *really* talking about.

    But looking out on the landscape, I don’t think that there is anything else that is in the wings. Yes, MySpace was killed by Facebook(with USA users), but Facebook was always behind the scenes, waiting to pounce.

    I just don’t see Brightkite or Foursquare getting traction. I just don’t want my longitude and latitude available to everyone. Brightkite *had* promise, but their commenting system is just terrible, and their interface is terrible. They also screwed up their Twitter integration by truncating the twitter post at the end of their URL instead of truncating the user’s text before the URL. Tumblr, on the other hand, protects the URL of the post so if you tweet gets cut off, readers can still go to the URL to read it in full.

    And speaking of Tumblr. I think Tumblr has the potential to be a Twitter-beater, because it’s Twivid, Twitpic, Twitter, YFrog, Twitxr, etc. all in one incredibly put together package. They have more work to do, like native commenting and better support for non-iPhone people.

    But right now, Tumblr is still mostly made up of early adapters. But in 2007, so was Twitter.

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