Why Good Writing Matters – And How You Can Improve

Posted: September 29, 2009 in I Don't Know
Tags: ,

In today’s world, being able to write well is of vital importance, whatever your industry. You could be a computer programmer, a small business owner, an administrator … whatever your job, it’s likely to involve a lot of words.

Just think of the things you might write in a typical working day:

  • Emails to clients
  • Internal memos or reports for colleagues
  • Instructions for a subordinate
  • A presentation for a seminar
  • Notes or action points from a meeting
  • New content for your company’s website

I’m sure you could extend the list. The fact is, text is the currency of the web: although video and audio content is slowly becoming more popular, text has massive advantages (like being searchable, very easy to produce and edit, easy to scan, and quick to download).

So why is it so important that every time you put fingers to keyboard, you write well?

Your Writing Must Give a Good First Impression
In many situations, the first contact someone will have with you is through an email or through reading a website. This could be when:

  • You’re applying for a job, with a cover letter and CV
  • You’re replying to an email from a prospective customer
  • A client is reading your website
  • A colleague passes on the email address of someone they want you to contact

[read]

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